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DIRECTION &

DESIGN

TG
The Chimney
Drop

The 'Chimney Drop' digital BTL led campaign

focusing on 20ft drop protection.

Art direction & design

Services

Tech21

Client

Year

2021

​

Brief: To create and design a Tech21 Christmas campaign  

Tech 21 
Social
posts

Sticking to core product flat lays and imagery to really show off the product. 

"Concept

development"

Working initially on storyboarding for ABL digital campaign. Looking at a dramatised driven Christmas day! Click below for storyboards.

The chimney

drop

We explored different designs for the concept of presents surviving being dropped down the chimney.

Click below for scamps and design ideas. 

Development

Going from an ATL to a BTL campaign there was more focus on everyday products and promotions, this led to multiple messaging throughout the site. Click below for the digital campaign overview.  

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