Sustainable project
The project was a human-interest storytelling series that addressed four sustainability issues by shining a spotlight on four of our suppliers. These four issues were and still are plastics, community, conservation, and sustainable living. Working in partnership with Impact Trip, Mojo Surf, Ocra, Partner Africa, and G Adventures.
Key shots
Image selection needed to be informative and with a message.
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Art direction & design
Services
Tech21
Client
Year
2021
Brief: Direct Sustainable campaign
Credits: Photography Jack Levick Copywriter: Hannah Jeffery
STA Travel
Sustainable Campaign
The core thinking behind this campaign was to focus on environmental challenges around the world
and the products promoting sustainable
travel and voluntary work.
For the design side of the campaign, I worked with energetic and soulful imagery that really spoke about the people who were involved in these projects. Black and white felt like a natural choice photographically.
For the key design elements, I wanted to mix them up with bold font and neon hues. Ideation process
is shown below.
design
Layout
For layout design, I wanted to push the message through by using bold neon hues that really stood out against
the imagery.
Working with rounded shapes to make the design flow in an organic way was key for print layout and could be translated to social as well.
