DIRECTION &
DESIGN
TG
Creative lead
Services
Bestival
Brand
Year
2016
Brief: To design core creative for an experiential campaign for Bestival Festival.
Bestival
Bestival
STA Travel's brand creative team had the opportunity to produce a large-scale brand activation. The hostel structure sat within the main festival campsite grounds and included a large interior chill out space with film screenings and a ping pong table, an external stage featuring live artists and DJs. Nominated for 'best designed pop up'
by Bestival awards.
Bestival
hub
The images show the hub in action, how it was designed inside and how the design was used throughout the event.
Design
The illustration for the design was drawn in ai using a mixture of water brushes and bold hues. The mixture of fonts were italic and narrow sans serif fonts, to work along
the mixture of illustrations that were used throughout
the creative print.